Your Customers Are Asking ChatGPT to Find Businesses Like YoursPicture a youth sports league searching for a new uniform supplier. They don’t open Google and scroll through ten blue links anymore. They open ChatGPT and type “best custom team uniform companies for youth sports leagues” and take whatever answer comes back. If your business isn’t in that answer, you don’t lose the sale. You […]
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Stop Renting Your Audience: The Algorithm Owns Your LeadsPicture a small business owner checking her lead form on a Monday morning. Last quarter, this same channel brought in a dozen inquiries a week. Today, it’s empty. Nothing about her business changed. Google changed. That’s the trap most small businesses and nonprofits are in right now, and most don’t realize it until the leads […]
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