A real Teardown report
The report you'd get, run on our own site
The same Engine Teardown we run for prospects, run on Robb's mountain bike publication, Bike198. It scored 43 out of 60. The report shows what's working, the three fixes worth making first, how it compares with the sites showing up instead, and a 90-day plan.
Live search results
First result, and the source Google's AI cites
Bike198 is the first Google result for “Revel Rascal vs Ibis Ripmo,” and the source Google's AI Overview cites for it. It also ranks #4 for “Santa Cruz Hightower 2026” and #7 for “best eMTB motor 2026.” Checked October 20, 2026.
What we've built and run
Four projects, labeled honestly
Two are our own properties, where every part of the process runs first. Two are volunteer projects for Milton nonprofits. None of them is a paid client engagement, and we say so.
oneninety8.com
Where the process runs before it touches client work: the plan, the website, the content on the site, LinkedIn and Facebook, and the reputation. All of it is live, so you can check every piece.
Read the case study →
Bike198
Rebrand and relaunch of Robb's 18-year-old mountain bike review site, with the content process handling research, drafts, publishing and social. The sample report above shows where it's working and where it isn't yet.
Read the case study →
Bear Gridiron Club
Brand and website for the Cambridge High School football booster club: memberships, sponsor tiers, season schedules, and weekly news that goes out to families on schedule all season.
Read the case study →
Live Like Chasen Foundation
Website for the Milton, Georgia foundation honoring Chasen Petcovic, #66. It tells his story and turns community support into AEDs in at-risk families' homes, funded cardiac screenings, and tax-deductible donations.
Read the case study →Want this run on your business?
Every engagement starts with a free Engine Teardown: 45 minutes with Robb, in person around Atlanta or by video, and a written report like the sample above, yours to keep.