Built by a builder
oneninety8 was founded by Robb Sutton, who started building online audiences in 2008. The niche blogs came first: millions of readers, real ad revenue, and every lesson about digital publishing learned in public.
That history shapes the work. We are not a slide-deck agency. We build the thing itself: the website, the content engine, the email flows, the automations behind them. And we don't disappear at launch. Most clients keep us running the whole engine, publishing the blog, the social channels, and the email, month after month.
The 198 has been there since the first blog. It stuck because the idea behind it stuck: brands get built by showing up, over and over, with work worth someone's time.
What we believe
Proof before promises
The engine runs here first
The AI content engine we install for clients is not a pitch deck. It's the exact pipeline running RobbSutton.com, the tech review site Robb has published since 2009: the research, the drafting in a trained voice, the human edit on every piece, the scheduled publishing.
That site is where the system gets stress-tested in public, on our own audience, before any of it touches client work. What survives there is what you get. What doesn't, you never see.
Talk to the builder.
You'll work with the person doing the work, from the first call to launch.