How we think
Hold marketing to a number, like sales.
Most marketing fails because it's judged on activity, not leads, and nobody owns the result.
Posts, impressions and traffic are easy to produce and easy to report. They rarely connect to a single deal. That's how so many owners end up with a nice report every month and a quiet conclusion that marketing doesn't work for a business like theirs.
We think the yardstick is the problem. In a sales operation, nobody gets credit for calls made while the pipeline sits empty. Marketing should answer to the same question: did the right people find you, trust you and reach out? So before we write a word, we agree with you on what counts as a qualified lead. That definition is what we report against, every month.
What follows from that
Two careers, one engine
For 20 years Robb Sutton has worked in industrial sales and supply chain leadership, leading teams and winning customers across the US, Europe, and Asia. His job depended on marketing putting real opportunities in front of a sales team, and too often it didn't. What came back was a pile of posts, impressions, and a monthly report nobody could connect to a single deal.
He also spent those years building something on the side. He started publishing online in 2008, grew his own audiences from zero, built Bike198 into the first Google result for searches like “Revel Rascal vs Ibis Ripmo” (and the source Google's AI Overview cites), and earned partnerships with brands like Trek Bikes, Anker, and Smith Optics. He has spoken at conferences to teams from companies like eBay and Amazon on using content and social media to earn trust and bring in customers.
oneninety8 puts those two careers together: marketing built by someone who has had to hit the number, run on an engine he has already proven on his own brands.
Who we work with. Established companies around Atlanta, typically $5M to $150M in revenue, that know marketing should be producing more and don't have a marketing department to do it. We work especially well with manufacturers, distributors, professional services firms, and commercial trades: businesses with long sales cycles, technical buyers, and a high value on every new customer.
Proof before promises
The engine runs here first
The content process we run for clients is not a pitch deck. It's the exact pipeline running RobbSutton.com, the tech review site Robb has published since 2009: the research, the drafting in a voice set up for the brand, the human edit on every piece, the scheduled publishing.
The same engine also runs this site: the Insights articles, the search and AI optimization, and the social posts. RobbSutton.com is where the system gets stress-tested in public, on our own audience, before any of it touches client work. What survives there is what you get. What doesn't, you never see.
Talk to the person doing the work.
You'll work with Robb from the first meeting through every strategy meeting after it. Start with a free Engine Teardown: a 45-minute meeting with Robb, in person around Atlanta or by video.