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The 198 Playbook
Field notes from real builds. What worked, what didn't, and the numbers behind it.
August 23, 2026
Your Customers Are Asking ChatGPT to Find Businesses Like Yours
Picture a youth sports league searching for a new uniform supplier. They don’t open Google and scroll through ten blue links anymore. They open ChatGPT and type “best custom team uniform companies for youth sports leagues” and take whatever answer comes back. If your business isn’t in that answer, you don’t lose the sale. You […]
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