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The 198 Playbook
Field notes from real builds. What worked, what didn't, and the numbers behind it.
August 23, 2026
Stop Renting Your Audience: The Algorithm Owns Your Leads
Picture a small business owner checking her lead form on a Monday morning. Last quarter, this same channel brought in a dozen inquiries a week. Today, it’s empty. Nothing about her business changed. Google changed. That’s the trap most small businesses and nonprofits are in right now, and most don’t realize it until the leads […]
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