oneninety8 logo oneninety8, Marketing Engines

Case Study · In-House · oneninety8.com

Don’t take our word for it. Watch it run.

Client work is confidential, so we can't show you all of it. We're the test bed for the process instead. Every step below is running on this site right now, and you can click through and check it.

01

The plan

Every engagement starts on paper: who buys, what they ask before they call, and what a good lead is worth. Nothing gets built until that's clear.

Here's ours →
oneninety8 · The plan, summarized
Who it's for
Established Atlanta companies that sell to other businesses and want marketing that produces leads, not activity.
What we say
Marketing run like a sales operation.
The competition
About 20 firms an Atlanta buyer would find, reviewed one by one before we wrote a word.
Why us
20 years on the sales side of industrial companies. We've had to hit the number.
The offer
A free teardown. Robb replies personally within one business day.
What we won't do
Build a site and walk away. We run what we build, every month.
How we'll know
New leads, by source, reviewed every month.
02

The website

Tuned where it works, rebuilt where it doesn't. Ours was rebuilt from the ground up to do one job: turn the right visitors into conversations. Here's what's running on it right now.

oneninety8.com
The oneninety8.com homepage
1 · One clear promise2 · One next step, on every page
  1. One clear promise above the foldVisitors know what we do in five seconds.
  2. One next step, on every pageThe free teardown. See it →
  3. Short formsName, email and website. Everything else is optional.
  4. Book a call without the back-and-forthPick a time, get the invite. See it →
  5. Tools that give buyers a reason to reach outA hiring-cost calculator and a 3-minute scorecard.
  6. A page written for one kind of buyerIndustrial companies get their own. See it →
  7. Built to be foundFast pages, clean titles, and structured data that search engines and AI tools can read.
03

The content

The pull side of lead generation: expert answers to the questions buyers actually ask. It's produced and published through automation, and a person reads every piece before it goes out.

  1. 1A buyer's questionTopics come from what buyers search and ask.
  2. 2A researched draftWritten in the brand's voice, with sources.
  3. 3A person reads itNothing publishes without human review.
  4. 4Published to be foundMarked up for search engines and AI answers.
  5. 5Shared where buyers areOurs goes out on LinkedIn and Facebook.

Where it runs right now

On the websiteRead them all →
An article on oneninety8.com
On LinkedInSee the page →
A oneninety8 post on LinkedIn about monthly newsletters
A oneninety8 post on LinkedIn about AI-drafted posts
On FacebookSee the page →
A oneninety8 post on Facebook about owning your audience
A oneninety8 post on Facebook about testing your contact form

Every article goes out on LinkedIn and Facebook too, with each post written for that channel, not just a link.

04

The reputation

The go-to name in your field: the company buyers, and the AI tools they ask, point to first. It's the step that compounds, because everything above feeds it.

  • LiveArticles written to be citedEvery post carries the markup that AI answers and search results read.
  • LiveA founder buyers can check out20 years in industrial sales and supply chain leadership, on the record.
  • LiveCompany pages that show upNew articles shared from the oneninety8 LinkedIn and Facebook pages.

Same four steps. Built around your market.

Your plan, your website, your content, your reputation. And it stays yours: client plans, numbers and content stay confidential.

Get a Free Teardown Book a 20-minute call →