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Lead Engine Scorecard

How hard is your marketing working?

Ten questions. An instant score out of 100, and the three fixes that would move your number most. About 3 minutes, no sales call required.

What the score measures

Five parts of a working lead engine

Content

Publishing steadily, for the questions buyers ask.

Search and AI

Showing up when buyers search or ask AI tools.

Social

Staying in front of buyers on the channels they use.

Conversion

Making it easy to raise a hand, and knowing when they do.

Follow-up

Answering fast, and improving from the numbers.