Why oneninety8
Built by someone who sells big purchases
A $90,000 remodel is bought like a complex B2B deal: months of research, more than one decision maker, and a lot of trust on the line.
Robb Sutton spent 20 years in industrial sales, where nobody signs a large order without proof. He has also spent years publishing for consumers researching expensive purchases on his own brands. Bike198, for one, ranks on page 1 of Google for competitive buying terms like “best lightweight eMTB 2026.”
We're not builders. We learn your craft from your designers and project managers. What we bring is marketing run like a sales operation: the right homeowners, their real questions answered, and fewer wasted estimates.
What carries over
- Selling large, considered purchases
- Buyers who research for months before calling
- More than one decision maker
- Qualifying out the wrong prospects early
- Publishing for people researching big buys
- Search and AI visibility for buying questions
- Proof that builds trust before the first meeting
Who you're really selling to
One project. A whole household.
A home project is rarely one person's decision, and it's almost never quick. We write for everyone who weighs in before the contract is signed.
The homeowner's research trail
Most homeowners decide before they call.
By the time a homeowner fills out your form, they've often spent months researching. We make sure you're the company they keep finding at every step.
- months outDreaming
Saving photos, scrolling Facebook, asking friends. Your finished projects should be where they're looking.
- weeks of readingResearching
Searching "cost of a pool in Atlanta" or "kitchen remodel timeline." Honest answers here earn the first call.
- a short listShortlisting
Checking reviews, your Google profile, and your website. Only a few companies get invited to bid.
- the decisionChoosing you
Comparing proposals, and trust. A clear process, a real warranty, and past clients' stories tip it.
What we run
Built around how homeowners choose
Six parts, run every month as your marketing department. A person reviews every piece, and nothing publishes without your approval.
Project galleries that sell
Your finished projects organized the way homeowners search: by project type, style, and budget range, with the story of each job, not just photos.
Honest cost & process pages
The pages homeowners want most and most companies won't write: what projects like yours really cost, how long they take, and what happens at each step. They qualify leads before your first visit.
Local search & AI visibility
Built to rank for searches like "pool builder Milton GA" or "screened porch cost Atlanta," and to get named when homeowners ask ChatGPT or Google's AI who to call.
Reviews & your Google profile
Your Google Business Profile run like a storefront: current photos and posts, and a steady habit of asking happy clients for reviews.
Facebook, where homeowners are
Project reveals, before-and-afters, and seasonal posts on Facebook, plus paid reach in the neighborhoods you want to work in when it makes sense.
Past clients & referrals
Seasonal email and updates that keep you in front of past clients and their neighbors, so the next project and the referral come to you first.
How we learn your business
We don't know your craft yet. Here's how we learn it.
Our deepest experience is industrial. For every other client, the first month goes to learning your business from the people who run it, not guessing from the outside.
Walk a project with you
Time on an active job and a finished one, to see your craft and how you run a site in someone's backyard.
Sit in on the sale
How your designers or salespeople walk a homeowner through a first meeting, and which questions come up every time.
Read the reviews and lost bids
What happy clients praise, and why good prospects went with someone else. Both shape what we write.
Write it, then check it
Early pieces go back to your team for review until they sound like you. You approve the plan before anything publishes.
Example deliverable
What the plan looks like
This is the one-page plan you'd approve before anything is built, filled in for an illustrative builder. Client work is confidential, so we show the format and the depth instead.
Yours is built from the job site visit and interviews above, not from a template. To see the whole process running, look at our own site: we're the test bed.
- The company
- Custom pool and outdoor living builder in North Fulton, about 40 projects a year. Wants fewer small inquiries and more complete backyard projects.
- Who buys
- Homeowners in North Fulton and Forsyth, usually planning six to twelve months ahead.
- What they ask first
- What does a pool really cost here? How long is the wait? What happens to my yard during the build?
- The offer
- A backyard budget guide with real price ranges, leading to a design consultation.
- First 90 days
- What a pool costs in North Fulton, line by line
- Pool, patio, or outdoor kitchen: what to build first
- Your backyard during a pool build, week by week
- Channels
- Facebook three times a week (reveals, process, and seasonal timing), weekly Google Business Profile posts, and a monthly email to past clients.
- Qualified lead
- Inside the service area, budget over $100K, starting within twelve months.
- Reported monthly
- Inquiries by source and budget range, the pages they read, new reviews, and who AI tools recommend.
Illustrative example, not a client. It shows the format and level of detail of the plan every client approves.
Lead services and your own site
Stop competing for shared leads.
Lead services can fill a calendar, but those leads are often sent to several companies at once, so you're paying to compete on price. Referrals and yard signs work too, and we'll never tell you to drop what works. We build the part you own: a reputation and a website that bring homeowners who ask for you by name.
What we report every month
Who this fits
Established residential contractors around Atlanta
Typically $5M or more in revenue, selling residential projects of $50,000 and up, with a strong reputation and no one in-house to run marketing. From Milton, Alpharetta, and Johns Creek to East Cobb, Buckhead, and Brookhaven.
Mostly commercial work? See commercial construction marketing. Weighing a marketing hire instead? See what that hire really costs in year one.
Do you know residential construction?
We're not remodelers or builders, and we won't pretend to be. Our background is 20 years of selling large, considered purchases, plus years publishing for consumers who research before they buy. Your craft we learn from your team in the first month, starting on a job site, and every early piece gets your review.
We already buy leads. Should we stop?
Not until you know what they're worth. We report inquiries by source, so within a few months you can compare what shared leads cost per signed project with the homeowners who found you directly. Most companies shift budget gradually as their own site starts producing.
Should we publish prices?
Usually ranges, yes. Homeowners research cost before almost anything else, and the company that answers honestly earns the call. Ranges also screen out projects that are too small for you. You decide what goes out, and nothing publishes without your approval.
We're booked for months. Why market now?
Because the homeowners calling you next spring start researching this fall. Steady marketing lets you choose better projects and price with confidence, instead of taking whatever comes when the calendar thins out.
How long before we see results?
Setup takes two to four weeks. Work on your reviews and your Google profile can pay off in the first month. Treat three to six months as the window to judge content and search, and we plan content ahead of your busy season. AI visibility is less predictable: it varies by market and by platform, so we check it monthly and report what changed rather than promise a date.
Do you meet in person?
Yes. We're based in Milton and meet with every client in person once a month, at your office, showroom, or a job site.
What does it cost?
Every engagement is a one-time setup plus a monthly rate, and you know both before anything starts. For most companies it comes in under the cost of one marketing hire. Run the numbers for yours.
Free calculator
What does a marketing hire really cost?
An Atlanta marketing manager averages about $88,000 in salary. Add benefits, tools, freelancers, and hiring, and the first year comes to about $145,900. Run the numbers for your company in about a minute.
See what homeowners find before they call.
Request a free Engine Teardown. Robb responds personally within one business day and sets up a time to meet. You'll talk through where good projects are slipping away, including what ChatGPT and Google's AI say when a homeowner asks who to hire around Atlanta.