Strategy
The thinking a marketing leader would bring.
- Positioning & offer. Who you're for, what you say, and why buyers should call you.
- Content plan tied to revenue. Topics mapped to the services that make you the most money.
- A shared definition of a qualified lead. Agreed with you up front, and reported against every month.
- Strategy meetings on a set cadence. Quarterly, monthly or every two weeks, depending on the program. In person around Atlanta or by video.
Content
Everything your buyers see, read, and search for.
- SEO & editorial content. Articles and pages built to rank, and to get cited when AI answers the question.
- Social, on the channels that matter. Channel emphasis follows how your buyers buy: LinkedIn for most B2B buying committees, Facebook where owners and local communities spend time, and email and search everywhere. Published in your voice, on a schedule that holds.
- Your website, working harder. Clear offers and calls to action on the pages that matter, and, where the site is holding you back, a redesign quoted separately while your program runs.
Leads
Everything that runs after the click.
- Lead magnets & landing pages. Offers and forms that give buyers a reason to raise their hand.
- Proof buyers can check. Case stories, FAQs, and expert answers written so buyers, and the AI tools they ask, can cite you.
- Tracking that answers one question. Which pages and channels produced real inquiries, so the plan follows what works.
- Reporting. Leads by source and which became qualified, in plain language, every month.
See it running
We're the test bed.
Client work is confidential, so we can't show you all of it. But every step of the process runs on our own site first: the plan, the website, the content and the reputation. You can click through and check every piece.
See the case study
The content
How the content gets made
The content is one part of the engine. Fair question when someone says "AI content": is this just a chatbot pasting posts? No. Here's how it actually gets made, including the part where a person signs off on every piece.
It learns your voice
Before anything gets written, the engine is set up with your business: who you serve, what you sell, how you talk. Drafts come out sounding like you, not like a press release.
Research before writing
Every piece starts with research into your market, your keywords, and the questions your customers actually ask. Nothing is written from thin air.
One idea, every format
A single topic becomes an article, matching social posts for the channels you use, and the visuals to go with them, drafted together and queued.
A person approves it
Nothing publishes itself. We edit, fact-check, and sign off on every piece before it ships. Then it goes out on schedule, points back to your site, and the email follow-up runs.
What the AI does
- Scale. Research, first drafts, matching social, and visuals for every piece, week after week.
- Consistency. The calendar never slips because someone got busy.
- Memory. Your voice, your offers, and what performed last month, applied to what ships next.
What people do
- Judgment. Strategy, the editorial calendar, and the call on what's worth saying.
- The final word. Editing, fact-checking, and approval on every single piece.
- The relationship. Replies, reporting in plain language, and course corrections with you.
And it isn't theoretical: the same engine runs Robb's own publications, including RobbSutton.com and Bike198. We eat our own cooking first.
The process
Five stages. The last two never stop.
The first three happen once and take about a month. After that, the engine runs and reports every month, and each report changes what runs next. That loop is the program.
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01
Teardown
45 minutes, free
Where your marketing stands on six areas, the three fixes worth making first, and, if you want it, the program we'd run and what it costs. You keep the written report either way.
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02
Kickoff & voice
Week 1
A 60-minute kickoff and your client brief. We propose your voice from what you've already published, you approve it, and we agree on what counts as a qualified lead.
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03
Build
Weeks 1–4
Tracking, lead capture, website fixes, a 90-day content calendar and the first content. You approve it before anything goes live.
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04
Run
All month
Articles, social posts, reviews and email follow-up go out on schedule. A person approves every piece.
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05
Report & refine
By the 10th business day
Leads by source and which ones qualified. Then the strategy meeting, and next month's plan moves toward what's working.
What to expect, and when
Content takes months. We say so up front.
Content and search build over months, not weeks. Anyone promising a flood of leads in month two is either buying ads or guessing. Here's the typical ramp, and what to judge us on at each stage.
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Weeks 1–4
Setup
Kickoff, tracking, lead capture, website fixes and the first content.
Judge us onDid it go live on time, the way you approved it?
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Months 1–2
Publishing
Content, social and email go out every week. Search engines start picking up the new pages. A few leads, mostly from fixing pages and profiles you already had.
Judge us onIs the schedule holding?
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Months 3–4
Early signals
New pages start showing up in search, reviews and profiles improve, and the first offers bring in leads.
Judge us onAre the month-three targets moving: searches, reviews, AI answers, first qualified leads?
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Month 6 on
Compounding
Content from the early months keeps working, and there's enough lead data to see which sources bring qualified leads. Effort shifts toward them.
Judge us onQualified leads against the month-six target.
Typical, not guaranteed. A company with a strong reputation and a solid website often moves faster, and a brand-new website moves slower. Growth Engine's paid ads can bring leads sooner while the content builds. That's why every program starts with a six-month commitment: it's the shortest honest window to judge it in.
Ways to work with us
Built around your market. Run by us
Content Engine
Get found. For companies that need to show up consistently in search, in AI answers, and on social.
- Articles and pages written to rank and to be cited
- Social on the channels your buyers use
- A person reviews every piece
- Monthly report
- Strategy review every quarter
Lead Engine
Get more leads. For companies that need marketing to produce qualified leads. where most clients start
- Your website tuned to start conversations
- Lead magnets and landing pages
- Content that positions you as the expert
- Leads-by-source reporting
- Monthly strategy meeting
Growth Engine
Add paid reach. For companies ready to speed things up with paid reach.
- LinkedIn and Meta ads management (you pay the platforms directly)
- Landing page and offer testing
- Strategy every two weeks
Every plan is built around your market, billed monthly after a short setup phase, with a six-month starting commitment. We don't build and hand off, because marketing only produces while someone runs it. Wondering how that compares to hiring? Try the Hire vs. Engine calculator.
What you get every month
A report you can check.
By the 10th business day of every month, you get a report like this one. It counts leads the way we agreed at kickoff, and it says what isn't working as plainly as what is.
- Leads by source. Where every lead came from, and which ones you marked qualified.
- The lead log. Every lead: who it was, what they wanted, and your call on it.
- The pages that convert. Which pages and offers turned visits into leads.
- What we ran. This month's work, checked line by line against your scope of work.
- What changes next month. What we learned, and what we're doing about it.
This sample uses a made-up company and made-up numbers to show the format: a Lead Engine program in its fourth month. Your report uses your data. Content Engine reports cover visibility and content; the lead pages come with Lead and Growth Engine.
Free calculator
What does a marketing hire really cost?
An Atlanta marketing manager averages about $88,000 in salary. Add benefits, tools, freelancers, and hiring, and the first year comes to about $145,900. Run the numbers for your company in about a minute.
Straight answers
What owners ask us
The questions owners ask before they hire anyone to run their marketing, answered the way our contract answers them.
Is this AI-written content?
AI does the research and the first drafts. People do the rest. Robb sets the strategy, a person edits, fact-checks and approves every piece before you see it, and anything about certifications, pricing, named customers or results publishes only with your written OK. We don't hide how it's made: the contract spells it out.
Who approves what goes out under my name?
You do. By default you approve the monthly content calendar, and each piece is shared at least five business days before it publishes so you can flag anything. If you'd rather approve every item one by one, that's an option too. You can ask us to change or remove anything already published, and we act on it within one business day.
How much of my time does this take?
More in the first month: a 60-minute kickoff, granting access to your accounts, and approving your voice and lead definition. After that, plan on an hour or two a month on Content or Lead Engine, most of it the strategy meeting, plus a look at next month's calendar and, on Lead Engine, marking each lead in your lead review. Growth Engine adds a meeting every two weeks.
How will you learn my industry?
Industrial is home ground: Robb spent 20 years selling for industrial companies. For every other client, the first month goes to learning your business from the people who run it: your kickoff, your best salespeople or estimators, your proposals and the questions customers ask. Claims about what you do come from you and are approved by you. If we don't know something, we ask. We don't guess in public.
What counts as a lead?
We agree on it with you at kickoff, in writing: the type of company, the size of the need, the area you serve and who you want to hear from. Job seekers, vendors, existing customers and spam don't count. Every month you see each lead and mark it yourself, so the number we report is the number you agree with.
Do you guarantee results?
No, and be careful with anyone who does. Rankings, AI answers and your own sales follow-up aren't ours to control. What we do commit to is the work in your scope of work, delivered on schedule, and an honest report every month, including when something isn't working and what we're changing.
What is the setup fee for?
Building the engine before it runs: the kickoff and client brief, your baseline report, research and a 90-day content calendar, tracking, profile fixes and the first content, plus lead capture and email follow-up on Lead and Growth Engine. It usually takes two to four weeks, and you see and approve it before the monthly program starts.
What happens if we stop working together?
Everything in your accounts stays yours: the website changes, the content, your profiles, your email sequences, your tracking and your lead records. Those accounts were always in your name, with us as invited users. We remove our access, send a final report and a list of what stays and what stops. What stops is us running it. We never hold accounts or content back, not even in a billing dispute. Every program starts with a six-month commitment, then goes month to month on 30 days' notice. If you leave during the first six months, the early-exit fee is capped at two months' fees.
Find out where to start.
Request a free Engine Teardown: a 45-minute meeting with Robb, in person around Atlanta or by video. You'll see where your marketing stands today, where it could be, and what it would take to get there, including whether AI tools like ChatGPT recommend you or your competitors. Robb replies personally within one business day.